How to make your marketing effective

1. Get clear about who your customer is.

2. Decide what your marketing message to them is.

3. Figure out what channels will reach your customers.

4. Send your message down your primary marketing channel.

5. Send your message down your secondary marketing channel.

6. Send your message down your tertiary marketing channel.

7. Send your message down … well, you get the picture.

Easy, huh? So why do people decide on their marketing message without knowing who their customer is? Or spend money on channels that their customers don’t use, like using newspaper ads to reach teenagers? Or create a website with one message, a brochure with another, an e-shot with yet another one, depending on what catches their fancy at the time?

A dull message properly targeted and consistently delivered beats brilliant messages randomly delivered every time.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s